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    Grand launch of IIR in city of Nawabs, Lucknow

    Lucknow witnessed a Grand Launch of IIR- Indian Interior Retailing forum, a unique and of its own kind of platform for the Retailers, Interior, and Architectural Designers fraternity. There could be no better choice then Lucknow to launch this event which is said to be the Manchester of UP and North Eastern India showing great momentum in growth.

    More than 200 Retailers, Architects, Designers, Marketers, Distributors, and Industry Experts became part of this event. The event started with the ceremonial lighting of the lamp by Pragath Dvivedi, founder, The Ply Reporter, Ar Virendra Aggarwal, Chairperson IIA Lucknow, Mr. Somil Matanhelia, Director, Vibrant Laminate (Panaash), Mr. C.P. Aggarwal, President Dealer’s Association, Lucknow and Dr. Sandeep K. Saraswat, IID Lucknow

    Intriguing discussions on significant issues related to Interior Retail, brought the retailers present on a highly engaging platform, The topics – ‘Setting the needs & expectation from interior retail points in Lucknow, ‘the evolving retail culture’ and how to evolve ‘amidst challenges & opportunities’ touched a chord with the retailers present at the event. Ar Rohit Parmar, Ar Virendra Agarwal, Ar Amit Aurora, Mr Punit Tambi, Dress Circle, Ahmedabad and Mr Anurag Agarwal, Krishna Sales, Lucknow discussed the varied issues involved and the possible route to stay in trend, gain higher customer engagement and more sales.

    The event promised to gain its pace again post lunch with more engaging sessions, presentation and panel discussions and kept the promise with engaging introductory sessions by Vertica Dvivedi and Pragath Dvivedi. They talked about the India Interior Retailing initiative and what all can be achieved through the initiative.

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